Cooper Endeavor Plus is a new . all season tire for small . mid-size and large SUVs. It replaces the Cooper Evolution H/T in the Cooper tire line up. This new Cooper tire introduction was built for true all around performance in dry . wet and snow conditions while providing stability and long life for your SUV. Improving on all performance categories of its predecessor . the Endeavor Plus has a longer life . better wet braking . dry braking and handling . less road noise . and better traction on snow . improving stability during acceleration. The three center ribs have large grooves with biting edges for enhanced traction . and to move water and slush away from the contact patch. The wide circumferential grooves further move water and slush away from the tire to prevent hydroplaning and to enhance snow grip. The four wide circumferential grooves move water quickly away from the contact patch . preventing hydroplaning. The silica based tread compounds increase wear . and aid in better handling and stability. The Cooper Endeavor Plus also has Cooper's Wear Square tread which allows you to quickly see how much tread life you have used and how much tread life remains on the tire.